Google Webmaster Guidelines

Google is the top search engine and though it has depreciated in terms of visitor-cornering after the yahoo-split, it is still the highest-ranked search engine. This is why you have to be in the good books of Google if you want your site to do well and generate revenue. Following Google’s webmaster guidelines becomes very important in this context.

Google lays great importance on neat text links. Moreover, in order to have a navigable site; Google clarifies that a site in operation must have one minimum static text link through which all the pages on the site can be reached. The first point is neat text links. In fact, often even the texts are camouflaged. The color of text gels with the background. This is a manipulative technique to run through the Google spiders. Such texts are generally unsolicited contents. Google takes great care to filter these out. So be in the know.

Google stresses on text links because often it cannot read images. Images generated through flash pages and flash splash pages are instantly filtered out by Google algorithms, no matter how good they are. So your web developer knows what to do about these.

Google uses bots or crawler or spider to retrieve information from a site. Images hinder such information. The search engine copies the web content on its index and uses it to siphon visitors for the site on a later day. Obviously, you have to be high up on the Google ranking ladder for this to happen. A Google spider simulator is software that will quickly let you know what part of your site is available to be trapped by Google. Make necessary changes and you will be right up there.

Also remember not to play games with Google through smart language operation. For instance, if you are using JavaScript, make sure that you are not hiding any index. Place the same text in the no script tag and JavaScript. Showing Google something and processing something else is a black hat method. It could still pass in the past but with sterner Google web master guidelines today, it is no more possible.

Site should also follow clear patterns of hierarchy. This implies that the sites should set their pages in terms of highest significance-lowest significance. You should also have a linear structure. For instance Wal-Mart- stainless steel accessories; shoe accessories; clothing accessories is the correct pyramid. Clothing accessories- shoe accessories; Wal-mart; stainless steel accessories is the wrong structure. It makes it confusing both for the search engine and the visitors.

Always offer a proper site map to the user to make his navigation easier. This way, they will be adequately guided through various links. This brings us to links, a vital strategy of web economizing. While you can look to purchase links for the purpose of advertising, it is unethical to buy links for the purpose of boosting search results. Google has made it mandatory for a website owner to pre-state what they are looking to do with the link.

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